ABOUT DIGIFY PRO ONLINE TRAINING


The programme is self paced and entirely virtual allowing for  flexible learning that  fits any schedule. The teaching blends theoretical and practical skills, including weekly assessments, live briefs, and guest lectures, to help participants develop a holistic understanding of digital marketing.And is delivered by expert trainers who guide and support participants throughout their learning journey.

The programme is tailored to industry needs and is constantly updated to meet the digital marketing industry’s changing demands, making it one of the most trusted skills pipelines for digital talent. Many of the Digify Pro alumni have been able to launch successful careers at leading companies such as Wunderman Thompson, VML, Meta, and Primedia, with many venturing into business as freelancers.

“Digify Pro Online helped me to navigate the digital marketing space; not only did I gain new skills, but it also helped me to polish and build on the ones I had”-Ofentse Lebohoye Account Executive Primedia. 

Digify Africa goes beyond imparting skills but also ensures that  graduates are supported to thrive in their careers through job readiness training and post-program support. The programme prides itself on producing work-ready graduates who can transition quickly into the job market or participate in the gig economy.


DIGIFY PRO ONLINE TRAINING BENEFITS


There are many benefits from the training programme for the enrolled students. These are:

  • High Quality Training: You will get the same calibre of top notch Digify Pro course content - just on a different platform and in your own time.
  • Pace Your Studies: You can learn during your free time and complete course assessments when you're ready.
  • More Flexibility: You have access to training content using your preferred device - whether that's a laptop, tablet or cellphone.
  • Live Client Briefs: You get to practice the skills you've gained by completing real client briefs to test your digital marketing prowess.
  • Digital Marketing Skills To Set You Apart: Whether you're launching your own freelancing business or hoping to kick off your digital marketing career, Digify Pro Online will set you up to success.
  • Placement Assistance: After completing Digify Pro Online successfully, you'll receive assistance with finding clients and work opportunities through our placement programme.

COURSE OPTIONS

There are two learning programmes for the Digify Pro online training programme. These are:
  • Course topics
  • Course specializations (electives)

COURSE TOPICS

The course topics offered in the training programme are explained below.
  • Introduction to Digital Marketing
Discover how digital marketing varies from traditional marketing, and the career opportunities in this field.
  • Introduction to Social Media
Shift your focus from posting for fun to sharing for brands. Get a first look at how social media analytics work, how to report key metrics and manage an online community.
  • Digital Strategy
Learn strategy frameworks that you can apply toward content development, creation, platforms and influencers.
  • Introduction to Content Marketing
Harness the power of online story-telling. Learn how to generate content ideas, amplify your success with SEO and launch email campaigns.
  • Paid Advertising
How does paid marketing differ from organic content creation? Get the answer in this course, and learn key principles of Facebook and Google Advertising.
  • Data-Led Decision Making
Let's talk numbers! Discover how to use qualitative and quantitative data tools to improve your digital strategies.
  • Introduction to eCommerce
How can you sell products and services online? Learn how to create an online store and help customers discover your offerings.
  • Website Content Management Systems
Dip your toe in website creation. Learn how to navigate the WordPress dashboard, and create pages and posts. Understand website SEO and UX/UI design.
  • Craft your Career
Learn how to practically use AI tools in the workplace or business to enhance your digital skills.


COURSE SPECIALIZATIONS (ELECTIVES)

Apart from the main broad course topics, the apprenticeship program offers a range of elective courses to choose from. These include:
  • Paid Advertising
This Paid Advertising specialisation covers Meta Digital Marketing Associate fundamentals and specializes in Google Search Ads and Google Display Ads.
  • Data Analytics
The Data Analytics specialisations covers Google Analytics, Google Ads Measurement and Meta Marketing Analytics for professional digital marketers.
  • Content Marketing
The Content Marketing specialisation ,covers all things content related. Providing instruction and insights into the strategies, principles, and practical skills involved in creating, distributing, and managing content to attract and engage a target audience.

ELIGIBILITY CRITERIA

Please note that applications for cohort 4.0 are open to only Kenyan and Nigerian residents. 

HOW TO APPLY

You’re just 2 simple steps away from learning with Digify Pro Online. Follow these simple steps to kickstart your digital marketing career:

1. Complete a simple registration

2. An Assessment on the Digify Pro Online App 
 
3. Use the below link to apply. The link will redirect you to our a Google Form to complete your application.
  • For Nigerians, click HERE.
  • For Kenyans, click HERE.

DEADLINE FOR APPLICATIONS

Applications close on the 21 January 2024. Please ensure you select the specific country link to apply.


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